Selected work
Ray-Ban Meta
Platform-native photography and film storytelling for Ray-Ban Meta, developed for organic creator distribution and paid amplification.
- Client
- Ray-Ban Meta
- Project
- Ray-Ban Meta creator campaign
- Year
- 2025
- Category
- Wearable technology · creator campaign
- Agency / partner
- WME
01 / Brief
What the project needed
Create platform-native social content for Ray-Ban Meta, with organic creator storytelling designed to support paid amplification across social channels.
02 / Creative approach
How Mitchell approached it
Mitchell developed a field-led visual story in his own style, then refined the edit with the brand around scenic imagery, clear product integration, captions and paid-media suitability.
03 / Deliverables
What was made
Instagram Reel collaboration with Ray-Ban Meta
Three Instagram Story frames
TikTok video syndication
Paid-media codes and seven-day post analytics
04 / Outcome
What happened
WME described Mitchell's work on the project as excellent and the campaign as strong from start to finish. The brand requested advertising codes, Spark access and performance reporting for amplification.