Creator-led storytelling
Campaign concepts, Reels and stories built around the places, wildlife, people and experiences Mitchell’s audience already follows him for.
BRAND PARTNERSHIPS
Mitchell Burns.
Creator-led campaigns built in the field.
Australian landscape and wildlife photographer, filmmaker and author working with brands and agencies on campaigns that combine photography, film and social storytelling.
Based in Far North Queensland. Working across Australia and internationally.
Audience snapshot · September 2026
Audience snapshot.
Audience snapshot · September 2026
601K5.55M views · 30 days
398KFollowers
66KFacebook
~815K views · 28 days
~10KSubscribers
Audience insights
87.7%
Instagram views from non-followers
61.1%
Instagram audience aged 25–44
Top markets
Instagram
US 30% · Australia 11.7% · Other 58.3%
TikTok
US 42.4% · Australia 14.5% · Other 43.1%
Audience figures current to September 2026 from native platform insights. Platform audiences overlap; combined figure is not unique reach. View totals reflect the reporting windows shown.
Where Mitchell fits.
Automotive · wildlife · conservation · remote Australia · adventure · outdoor · tourism · photography · premium travel · film · documentary · speaking
Commercial photography & film
Original stills and moving-image work for campaign use, brand channels, content libraries and integrated productions.
Integrated partnerships
Longer-form collaborations spanning automotive, adventure, tourism, outdoor, technology, conservation and premium travel.
SELECTED COMMERCIAL & CREATIVE RELATIONSHIPS
Ray-Ban Meta · Fujifilm · Ford · Ralph Lauren · HP · Hyundai · GAC Aion V · Akubra · PONANT · Amazon × Odonata · Luxury Escapes · Rainforest Alliance · Breitling · Nautica · Tourism NT
Selected storytelling.
Field-led examples of destination, heritage and wildlife storytelling.
DESTINATION + PERSONAL STORY
Great Barrier Reef
Place, experience and the personal story behind the journey.
Watch the storyCHARACTER + HERITAGE
Akubra
Australian character, heritage and a connection to place.
Watch the storyWILDLIFE + DISCOVERY
Lumholtz’s tree kangaroo
A wildlife story from Far North Queensland.
Watch the storySelected press & appearances.
Television, radio, podcast and editorial coverage supporting Mitchell’s broader public profile.
Today / Nine‘Australia’s David Attenborough’ catches up with TodayWATCH 7NEWSPhotography, social storytelling and television plansWATCH EscapeBehind the scenes with Mitchell BurnsWATCH news.com.auWildlife photographer Mitchell Burns breaks the internetREAD The AustralianMitchell Burns: a photographic career and ambitious plansREAD British GQA conversation with Mitchell BurnsREAD GQ AustraliaMitchell Burns interviewREAD Robb ReportBurns, baby, BurnsREAD EscapeFollowing a dream to Australia’s best beachREAD Daily MailFrom coal mining to a career in photographyREAD
AUTHOR · SIMON & SCHUSTER AUSTRALIA
Life, Camera, Action.
Mitchell’s 2024 memoir follows the journey from a decade in FIFO coal mining to a life in photography. A story of creative courage, reinvention and backing yourself before the outcome is certain.
Explore the book ↗