Selected work
Polo Ralph Lauren Eyewear × Australian Open
Fashion and eyewear storytelling created on location around the 2025 Australian Open for Polo Ralph Lauren Eyewear and OPSM.
- Client
- Polo Ralph Lauren Eyewear × OPSM
- Project
- Australian Open 2025
- Year
- 2025
- Category
- Fashion · eyewear · event
- Location
- Australian Open, Melbourne, Australia
- Agency / partner
- Ralph Lauren / OPSM
01 / Brief
What the project needed
Create Polo Eyewear social content around the Australian Open, connecting the product to the event environment rather than treating it as a standalone studio asset.
02 / Creative approach
How Mitchell approached it
Mitchell created on-location stills and video around the Australian Open, with edited photography and social assets prepared for organic publication and brand amplification.
03 / Deliverables
What was made
Instagram Reel
Instagram carousel
Edited campaign photography
Post-campaign link and performance reporting
04 / Outcome
What happened
OPSM was added as the advertising partner so both the Reel and carousel could be boosted. The team requested post IDs and link-click reporting after launch.