Selected work
Rainforest Alliance — We Are All In
A global conservation campaign translated into Mitchell's own voice through a simple idea: everyday choices add up.
- Client
- Rainforest Alliance
- Project
- We Are All In
- Year
- 2023
- Category
- Global conservation · advocacy campaign
- Agency / partner
- WME
01 / Brief
What the project needed
Participate in the Rainforest Alliance 'We Are All In' initiative and translate campaign facts and messaging into Mitchell's authentic voice.
02 / Creative approach
How Mitchell approached it
Mitchell built the concept around the idea that every little thing counts and connected the message to a life spent seeking out and photographing the natural world. Copy and terminology were refined with the brand while the personal voice remained central.
03 / Deliverables
What was made
Instagram Reel
Supporting in-feed / social content
04 / Outcome
What happened
Rainforest Alliance approved the content and told the team it was very happy with the result. Mitchell was also included in the organisation's participant press release for the initiative.