Selected work
Luxury Escapes × Samsonite
A travel and product collaboration integrating Samsonite Zipprix luggage into a real Far North Queensland trip rather than a product-only execution.
- Client
- Luxury Escapes × Samsonite
- Project
- Zipprix travel campaign
- Year
- 2026
- Category
- Travel · product storytelling
- Location
- Far North Queensland, Australia
- Agency / partner
- Luxury Escapes
01 / Brief
What the project needed
Integrate Samsonite Zipprix luggage into a genuine travel setting so the product appeared as part of the journey rather than as a standalone demonstration.
02 / Creative approach
How Mitchell approached it
The luggage was timed to Mitchell's Far North Queensland travel. After review, the creative evolved into a voiceover-led travel piece, with music and edit changes used to keep the product inside a natural trip narrative.
03 / Deliverables
What was made
Short-form campaign video
Instagram Story set
Paid-partnership publication
04 / Outcome
What happened
Luxury Escapes said the team loved the concept and the voiceover. The campaign went live in July 2026, with Samsonite using the paid-partnership workflow for amplification.