Selected work
Australian Conservation Foundation — Great Barrier Reef
A conservation story connecting the Great Barrier Reef to decisions made hundreds of kilometres inland across its catchments.
- Client
- Australian Conservation Foundation
- Project
- Great Barrier Reef / catchment story
- Year
- 2026
- Category
- Conservation · environment · creator storytelling
- Location
- Great Barrier Reef & Whitsundays, Queensland
- Agency / partner
- Ernest Agency
01 / Brief
What the project needed
Help explain the connection between what happens in Great Barrier Reef catchment areas on land and the health of the reef, making a complex environmental relationship understandable through a personal field story.
02 / Creative approach
How Mitchell approached it
Mitchell connected the conservation issue to his own perspective as a landscape photographer and former miner, using the trip to show how environments that appear separate are part of the same system.
03 / Deliverables
What was made
Hero social video / collaboration post
Supporting social content
Post-campaign performance insights
04 / Outcome
What happened
The client liked the creative proposal and first draft, requesting only a final call to action before approval. The video went live as a collaboration with Australian Conservation Foundation, and post-campaign insights were supplied.