Selected work
Ford Mustang Gallop
A creator-led automotive road trip through remote New South Wales, built around Mustang heritage and an unscripted encounter with an original 1966 Mustang.
- Client
- Ford
- Project
- Mustang Gallop
- Year
- 2024–2025
- Category
- Automotive · creator campaign
- Location
- Silverton, New South Wales, Australia
- Agency / partner
- The Goat Agency
01 / Brief
What the project needed
Create creator-led social content around the Ford Mustang Gallop campaign and Mustang heritage, using an Australian road-trip setting rather than a conventional studio treatment.
02 / Creative approach
How Mitchell approached it
Mitchell built the piece around a road trip to Silverton in remote New South Wales. During production, a couple arrived in an original 1966 Mustang; the unscripted encounter was incorporated into the story rather than recreated.
03 / Deliverables
What was made
Instagram Reel
Six Instagram Story frames
Supporting still photography
04 / Outcome
What happened
The Goat Agency responded positively to the finished content, and Ford specifically liked the spontaneous 1966 Mustang encounter. The relationship later extended beyond the original campaign period.